Public Relations PR

The Message of Armenian GREATNESS

The Armenian People are truly a GREAT people - far beyond all cultural measure. And most non-Armenians are deeply moved with compassion, love and respect whenever they hear the inspiring story of Armenian suffering, survival and persistence. Armenians everywhere deserve this respect from others because of their vibrant cultural heritage and time-honored legacy as contributors to human history.

Messaging Failure

Unfortunately, the message of Armenian greatness has so far failed to reach the world’s masses. This is because there exists no unified program of coordinated media messaging that involves the wide field of high-profile opinion shapers who are presently competing for media attention inside the limited circles of Armenian influence. As a result, the compelling message of Armenian greatness rarely breaks free of the Armenian space into the wider context of broad-stream media that feeds the global consciousness.

The Armenian PR Solution (APR)

The solution to the problem of Armenian message restriction is to implement a well-structured global media campaign that unifies the Armenian message of GREATNESS with strict talking points tied to the annual calendar of Armenian history. This is what we call the Armenian PR Solution.

Starting with Armenian Christmas on January 6th, each significant event in Armenian history will be tightly packaged in a series of unified media messages for an entire year. Each of these unified messages will be highlighted with the universal tagline: “Armenian People are Beautiful, Independent and Strong!”

Each message will be disseminated throughout the world using all available media platforms including radio, television, print, direct mail, email, yard signs, street signs, and all manner of internet-based social media applications.

To learn more about the ANA APRS (Armenian PR Solution) program: Read More